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How the COVID-19 Pandemic is Disrupting India’s Gold Demand

How the COVID-19 Pandemic is Disrupting India’s Gold Demand


What's on this page
  • Importance of gold in India
  • Impact of COVID-19 on gold price and gold demand
  • Spot Gold technical analysis

History of Gold in India

Traditionally, gold is deeply rooted in Indian culture and held in high regard throughout the country. Holding gold is seen as a norm in India and is used in countless aspects of Indian life. Hindu’s are often seen adorning gold jewelry on auspicious events which dates back thousands of years to traditional Hindu texts. These texts depict Gods and Goddesses with gold which lead to the prestige associated with gold in modern Indian society. This significance filtered down to all aspects of life such as dowry’s, capital for land/business as well as a source of wealth.

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Rising Coronavirus Cases

In light of the current COVID-19 pandemic and the rampant rise in new cases within India, gold demand has significantly declined. Slowing economic activity and fewer weddings have been major contributors to the local gold slump. Historically, the June quarter is expected to reveal a spike in gold purchases. In addition to the current diminished demand, local restrictions have stopped gold and jewelry showrooms from opening. India being the second largest consumer of bullion will likely have an impact on spot gold.

New COVID-19 Cases: India

New COVID-19 Cases in India

Source: Chart prepared by Warren Venketas, Refinitiv

A slight consolidation can be seen in recent spot gold prices (see chart below) however, the safe-haven appeal may take over as global cases continue to rise. With the U.S. Dollar being a major influence on the price of gold, recent Dollar weakness has bolstered gold prices with the psychological $1800.00 level being broken above.

Technical Analysis: Spot Gold breaches $1800!

daily spot gold price chart

Source: Chart prepared by Warren Venketas, IG

The long-term downward channel has been pierced by a supportive Dollar and falling U.S. 10-year treasury yields. Topside channel resistance has held since early January 2021 where a brief break was curtailed shortly after. With yesterday’s daily price candle closing above $1800.00/oz as well as channel resistance, there could be more scope for further upside. The 38.2% Fibonacci level at $1838.60/oz will serve as initial resistance as gold trudges toward overbought territory on the Relative Strength Index (RSI).

Alternatively, the move could be short -term and price action may fall below channel resistance, thus conforming to the recent historical trend. Should this occur, the well-established $1765.51/oz support zone will supply bears with a key level to monitor.

Will India’s current situation have any material impact on Gold prices going forward?

Gold prices are likely the last thing on the minds of Indian citizens but the devastating impact on COVID-19 may have systemic effects should the mutated strain make its way to other parts of the world. This could cause a global decline in demand for gold however, the asylum/refuge that gold provides as a safe-haven metal may outweigh this current demand slump. The pandemic is of primary concern at this point in time and its containment will likely pave the way for the yellow metal going forward.

Q3 2021 will be interesting as suppressed buying in Q2 may result in a significant upturn should the Indian economy recover.

--- Written by Warren Venketas for

Contact and follow Warren on Twitter: @WVenketas

DailyFX provides forex news and technical analysis on the trends that influence the global currency markets.