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Lackluster U.S. Retail Sales Report to Fuel EUR/USD Rebound

Lackluster U.S. Retail Sales Report to Fuel EUR/USD Rebound

2018-05-15 11:00:00
David Song, Currency Strategist
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Trading the News: U.S. Retail Sales

Fresh updates to the U.S Retail Sales report may fuel a larger rebound in EUR/USD as household spending is expected to narrow in April.A marked slowdown in private-sector consumptionmay sap the appeal of the greenback as it remains one of the leading drivers of growth, and the Federal Open Market Committee (FOMC) may stick to the current forward guidance for monetary policy as ‘inflation on a 12-month basis is expected to run near the Committee's symmetric 2 percent objective over the medium term.

Image of DailyFX economic calendar

Even though the FOMC is widely expected to deliver a 25bp at the next quarterly meeting in June, recent comments from Chairman Jerome Powell and Co. suggest the central bank is in no rush to extend the hiking-cycle as ‘the federal funds rate is likely to remain, for some time, below levels that are expected to prevail in the longer run.’ In turn, a set of lackluster data prints may generate a mixed reaction, with the greenback at risk of facing headwinds as market participants scale back bets for four Fed rate-hikes in 2018.

Nevertheless, an above-forecast print for U.S. retail sales may trigger a bullish reaction in the dollar as it puts pressure on the FOMC to adopt a more aggressive approach in normalizing monetary policy.

Impact that the U.S. Retail Sales report has had on EUR/USD during the last release

Period

Data Released

Estimate

Actual

Pips Change

(1 Hour post event )

Pips Change

(End of Day post event)

MAR

2018

04/16/2018 12:30:00 GMT

0.4%

0.6%

+30

+19

March 2018 U.S. Retail Sales

EUR/USD 5-Minute Chart

Image of EURUSD 5-minute chart

Retail spending climbed 0.6% in March following a 0.1% contraction the month prior, while the core measure for retail sales, which excludes auto and gas, increased another 0.3% during the same period amid forecasts for a 0.4% print. A deeper look at the report showed demand for motor vehicle, parts increasing 2.0% to lead the advance, with spending on health/personal care increasing 1.4%, while discretionary spending on clothing slipped 0.8% after rising a marginal 0.2% in February.

The greenback struggled to hold its ground following the mixed details, with EUR/USD advancing from the 1.2360 region to end the day at 1.2379. Review the DailyFX Advanced Guide for Trading the News to learn our 8 step strategy.

EUR/USD Daily Chart

Image of EURUSD daily chart
  • Keep in mind, failure to preserve the range from earlier this year dampens the broader outlook for EUR/USD especially as the Relative Strength Index (RSI) extends the bearish formation from earlier this year; need to keep a close eye on the oscillator as it snaps back from oversold territory and works its way towards trendline resistance.
  • Lack of momentum to break/close below the 1.1790 (23.6% retracement) to 1.1810 (61.8% retracement) area raises the risk for a move back towards 1.2060 (50% retracement), with the next area of interest coming in around 1.2140 (50% retracement) to 1.2170 (61.8% retracement).

For more in-depth analysis, check out the Q2 Forecast for EUR/USD

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--- Written by David Song, Currency Analyst

To contact David, e-mail dsong@dailyfx.com. Follow me on Twitter at @DavidJSong.

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