News & Analysis at your fingertips.

We use a range of cookies to give you the best possible browsing experience. By continuing to use this website, you agree to our use of cookies.
You can learn more about our cookie policy here, or by following the link at the bottom of any page on our site. See our updated Privacy Policy here.



Notifications below are based on filters which can be adjusted via Economic and Webinar Calendar pages.

Live Webinar

Live Webinar Events


Economic Calendar

Economic Calendar Events

Free Trading Guides
Please try again
More View more
EUR/USD- Trading the U.S. Advance Retail Sales Report

EUR/USD- Trading the U.S. Advance Retail Sales Report

David Song, Strategist

Trading the News: U.S. Advance Retail Sales

What’s Expected:

Time of release: 03/13/2013 12:30 GMT, 8:30 EDT

Primary Pair Impact: EURUSD

Expected: 0.5%

Previous: 0.1%

DailyFX Forecast: 0.5% to 0.8%

Why Is This Event Important:

U.S. retail sales are expected to increase another 0.5% in February and the resilience in private sector consumption spark a near-term rally in the dollar as it remains one of the leading drivers of growth. As the economic recovery gradually gathers pace, we should see a growing number of Fed officials adopt a more hawkish tone for monetary policy, and the FOMC remains poised to switch gears later this year as the world’s largest economy gets on a more sustainable path.

Recent Economic Developments

The Upside




Change in Non-Farm Payrolls (FEB)



Consumer Credit (JAN)



Consumer Confidence (FEB)



The Downside




Average Hourly Earnings (YoY) (FEB)



Personal Income (JAN)



Consumer Price Index ex Food & Energy (YoY) (JAN)



The pickup in job growth along with the ongoing improvement in household confidence certainly bodes well for retail sales, and marked pickup in private consumption should heighten the appeal of the USD as it dampens the Fed’s scope to expand its balance sheet further. However, the sales report may disappoint as Americans face subdued wage growth paired sticky price growth, and the Fed may continue to target the persistent slack in the real economy in an effort to encourage a stronger recovery.

Potential Price Targets For The Release

Forex_EURUSD-_Trading_the_US_Advance_Retail_Sales_Report_body_ScreenShot060.png, EUR/USD- Trading the U.S. Advance Retail Sales Report

Although we’re seeing the relative strength index on the EURUSD bounce back from oversold territory, the pair may continue to give back the rebound from November amid the lack of momentum to trade back above the 38.2% Fibonacci retracement from the 2009 high to the 2010 low around 1.3120. As growth prospects for the U.S. improves, we may see the multi-year bearish flag formation continue to pan out, and the pair looks poised for a move back towards the 23.6% retracement (1.2640-50) amid the shift in the policy outlook.

How To Trade This Event Risk

Forecasts for a faster rate of consumption encourages a bullish outlook for the greenback, and a positive print may pave the way for a long U.S. dollar trade should the report dampen expectations for more QE. Therefore, if retail sales increase 0.5% or greater, we will need to see a red, five-minute candle following the release to establish a sell entry on two-lots of EURUSD. Once these conditions are met, we will set the initial stop at the nearby swing high or a reasonable distance from the entry, and this risk will generate our first target. The second objective will be based on discretion, and we will move the stop on the second lot to cost once the first trade hits its mark in an effort to lock-in our gains.

In contrast, the lack of wage growth paired with sticky prices may weigh on household spending, and a further slowdown in retail sales may drag on the dollar as it fuels bets for more QE. As a result, if the report disappoints, we will carry out the same setup for a long euro-dollar trade as the short position mentioned above, just in reverse.

Impact that the U.S. Advance Retail Sales report has had on USD during the last month


Data Released



Pips Change

(1 Hour post event )

Pips Change

(End of Day post event)

JAN 2013

2/13/2013 13:30 GMT





January 2013 U.S. Advance Retail Sales

Forex_EURUSD-_Trading_the_US_Advance_Retail_Sales_Report_body_ScreenShot055.png, EUR/USD- Trading the U.S. Advance Retail Sales Report

Household spending increased another 0.1% in January following the 0.5% expansion the month prior, led by a 1.1% rise at general merchandise stores, while online sales climbed 0.9% for the second consecutive month. The U.S. dollar tipped higher despite the in-line print, and the greenback continued to gain ground during the North American trade as the EURUSD ended the day at 1.3450.

--- Written by David Song, Currency Analyst

To contact David, e-mail

Follow me on Twitter at @DavidJSong T

o be added to David's e-mail distribution list, please follow this link.

New to FX? Watch this Video

Questions? Comments? Join us in the DailyFX Forum

DailyFX provides forex news and technical analysis on the trends that influence the global currency markets.